//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
“I Need You Too!â€\x9D Corpo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Konsumentenverhalten
78,171
Consumer behaviour
78,158
Corporate Social Responsibility
33,569
Corporate social responsibility
33,342
Relationship marketing
25,050
Beziehungsmarketing
24,967
Theorie
11,935
Theory
11,885
Markenführung
8,162
Brand management
8,161
Customer satisfaction
7,672
Kundenzufriedenheit
7,668
Markenimage
6,888
Brand image
6,874
USA
6,757
United States
6,679
Deutschland
6,678
Germany
6,587
Sustainable development
6,339
Nachhaltige Entwicklung
6,321
Service quality
6,044
Dienstleistungsqualität
6,041
Social Web
5,717
Social web
5,717
Online retailing
5,694
Online-Handel
5,693
Unternehmensethik
5,625
Business ethics
5,531
Online-Marketing
5,061
Nachhaltigkeit
4,701
Sustainability
4,624
Einzelhandel
4,542
Retail trade
4,498
Electronic Commerce
4,398
Brand
4,375
Markenartikel
4,327
E-commerce
4,299
Welt
4,131
World
4,113
more ...
less ...
Online availability
All
Undetermined
2,799
Free
802
Type of publication
All
Article
4,197
Book / Working Paper
844
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,917
Aufsatz in Zeitschrift
3,917
Aufsatz im Buch
273
Book section
273
Graue Literatur
103
Non-commercial literature
103
Arbeitspapier
79
Working Paper
79
Hochschulschrift
63
Aufsatzsammlung
57
Collection of articles of several authors
57
Sammelwerk
57
Conference paper
38
Konferenzbeitrag
38
Ratgeber
34
Guidebook
32
Thesis
32
Konferenzschrift
29
Case study
14
Fallstudie
14
Collection of articles written by one author
8
Sammlung
8
Conference proceedings
7
Amtsdruckschrift
5
Government document
5
Handbook
5
Handbuch
5
Lehrbuch
5
Textbook
4
Festschrift
2
Mikroform
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
4,894
German
145
Polish
2
Undetermined
2
Czech
1
French
1
Author
All
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Harrigan, Paul
12
Hollebeek, Linda D.
12
Law, Chun Hung Roberts
12
Rita, Paulo
12
Ko, Eunju
11
Pauwels, Koen
11
Loureiro, Sandra Maria Correia
10
Ratten, Vanessa
10
Thaichon, Park
10
Urban, Glen L.
10
Wilbur, Kenneth C.
10
Ahuja, Vandana
9
Akram, Umair
9
Grewal, Dhruv
9
Jerath, Kinshuk
9
Usman, Osly
9
Conduit, Jodie
8
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Malthouse, Edward C.
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Quach, Sara
8
Rahman, Zillur
8
Reijmersdal, Eva A. van
8
Richard, Marie-Odile
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Hudders, Liselot
7
more ...
less ...
Institution
All
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Information Resources Management Association
9
Springer Fachmedien Wiesbaden
8
IGI Global
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
Peter Lang GmbH
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Institute of Social and Economic Sciences
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
more ...
less ...
Published in...
All
Journal of business research : JBR
207
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
129
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
International journal of hospitality management
56
Journal of internet commerce
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
The journal of product & brand management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
42
Electronic commerce research
38
Information systems research : ISR
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of technology marketing : IJTMkt
32
Journal of promotion management : JPM
32
Marketing intelligence & planning
32
Journal of marketing
31
Technological forecasting & social change : an international journal
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
Journal of electronic commerce research : JECR
29
The journal of brand management : an international journal
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Psychology & marketing
27
Journal of management information systems : JMIS
26
Young consumers : insight and ideas for responsible marketers
26
Business horizons
24
International journal of business information systems : IJBIS
24
more ...
less ...
Source
All
ECONIS (ZBW)
5,039
RePEc
2
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
5,043
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
2
Loyalty to social ventures in social media : the role of social cause involvement,
identification
, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
Saved in:
3
Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?
Ho, Ching-wei
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 252-267
Persistent link: https://www.econbiz.de/10010416279
Saved in:
4
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
5
Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
6
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
7
Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
30
(
2021
)
3
,
pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
Saved in:
8
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
9
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
10
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->