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Internet marketing
Relationship marketing
25,951
Beziehungsmarketing
25,276
Customer satisfaction
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Consumer behaviour
11,366
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1,972
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1,746
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1,739
Online-Marketing
1,725
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1,636
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1,627
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1,557
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1,555
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Harrigan, Paul
11
Hollebeek, Linda D.
10
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
8
Ratten, Vanessa
8
Thaichon, Park
8
Rahman, Zillur
7
Rita, Paulo
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Theobald, Elke
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Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
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Kim, Juran
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Klaus, Philipp
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Li, Hengyun
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Merisavo, Marko
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Fachhochschule Reutlingen / European School of Business
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Universität Mannheim
1
Université Paris-Dauphine (Paris IX)
1
Wiley-VCH
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Journal of business research : JBR
71
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of electronic marketing and retailing : IJEMR
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of product & brand management
23
Journal of internet commerce
20
Marketing intelligence & planning
19
Journal of promotion management : innovations in planning and applied research
18
International journal of hospitality management
16
Journal of hospitality marketing & management
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Asia Pacific journal of marketing and logistics
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of business information systems : IJBIS
14
Journal of marketing communications
14
The journal of brand management : an international journal
14
Tourism management : research, policies, practice
14
Business horizons
13
Cogent business & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
11
International journal of technology marketing : IJTMkt
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
Electronic commerce research
9
International journal of contemporary hospitality management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of electronic commerce : IJEC
8
International journal of retail & distribution management
8
Journal of electronic commerce research : JECR
8
Journal of global marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
2
RePEc
1
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1
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
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2
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
3
Website adoption for agritourism companies : key features and perceptions of customers
Angioni, Margherita
;
Musso, Fabio
- In:
International journal of applied behavioral economics : …
7
(
2018
)
4
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011941372
Saved in:
4
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
5
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
6
The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen
;
Al-Ajlouni, Mahmoud …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
Saved in:
7
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
8
Calming the storm : how non-negative messages from fellow consumers can dispel negativity in a social media firestorm
Widdershoven, Svenja
;
Pluymaekers, Mark
;
Zourrig, Haithem
; …
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014635444
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
Conceptual and operative aspects of e-merchandising
Martínez, Inmaculada J.
;
Aguado, Juan Miguel
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003651623
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