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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
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The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.; Parent, Milena M. - In: International journal of sport management and marketing … 17 (2017) 4/6, pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
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Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee; Wilk, Violetta; Sibson, Ruth; Willson, … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV; Annamalai, Balamurugan; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
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Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452