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Internet marketing
Consumer behaviour
82,012
Konsumentenverhalten
79,532
Service quality
21,444
Dienstleistungsqualität
20,693
Einzelhandel
17,665
Vertrauen
16,818
Confidence
16,202
Retail trade
15,064
Theorie
12,984
Theory
12,723
Relationship marketing
11,694
Beziehungsmarketing
11,659
Customer satisfaction
9,469
Kundenzufriedenheit
9,131
Brand management
7,826
Markenführung
7,782
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7,526
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7,200
United States
7,130
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6,790
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6,751
Online-Handel
6,406
Online retailing
6,389
Germany
6,162
Social Web
5,093
Social web
5,091
Experiment
5,036
Electronic Commerce
4,889
E-commerce
4,703
Online-Marketing
4,639
Markenartikel
4,392
Brand
4,391
Werbewirkung
3,636
Emotion
3,618
Advertising effects
3,598
Verbraucherverhalten
3,575
Pricing strategy
3,573
Preismanagement
3,568
India
3,269
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
13
Law, Chun Hung Roberts
12
Ko, Eunju
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Bilgihan, Anil
9
Hauser, John R.
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Ozuem, Wilson
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Choi, Yung Kyun
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Braun, Michael
7
Chen, Jianqing
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kumar, Vikas
7
Labrecque, Lauren I.
7
Lambrecht, Anja
7
Lewis, Randall A.
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
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American Marketing Association
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Deutscher Dialogmarketing Verband
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5
National Bureau of Economic Research
4
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2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Published in...
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Journal of business research : JBR
194
Journal of retailing and consumer services
156
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of electronic marketing and retailing : IJEMR
58
International journal of hospitality management
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
39
Information systems research : ISR
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of management information systems : JMIS
31
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
29
International journal of contemporary hospitality management
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
International journal of technology marketing : IJTMkt
28
Journal of advertising research
28
Journal of electronic commerce research : JECR
28
Young consumers : insight and ideas for responsible marketers
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Technological forecasting & social change : an international journal
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of hospitality marketing & management
25
International journal of business information systems : IJBIS
23
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of marketing management : MM
23
Journal of marketing research : JMR
23
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Source
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ECONIS (ZBW)
4,611
Other ZBW resources
14
USB Cologne (EcoSocSci)
3
BASE
1
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1
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Blueprint for retail website design : attracting and retaining millennial online shoppers
Wright, Linda Berns
;
Haug, James C.
;
Huckabee, Allen
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 170-196
Persistent link: https://www.econbiz.de/10012179574
Saved in:
4
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
5
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
6
Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
Saved in:
7
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
8
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
9
The differential effects of online peer review and expert review on service evaluations : the roles of
confidence
and information convergence
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of service research : JSR
21
(
2018
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10011951812
Saved in:
10
A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics
Dayal, Smita
;
Palsapure, Deelip
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
2
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012168699
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