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Internet marketing
Konsumentenverhalten
79,100
Consumer behaviour
78,667
Marktforschung
12,250
Theorie
11,209
Theory
11,001
Produktentwicklung
9,955
Beziehungsmarketing
9,283
Relationship marketing
9,269
New product development
8,781
Markenführung
7,535
Brand management
7,529
Deutschland
7,235
Markenimage
6,639
Brand image
6,612
Market research
6,540
Germany
6,088
USA
5,815
Innovation
5,633
Kundenzufriedenheit
5,546
Customer satisfaction
5,541
United States
5,479
Online-Handel
5,450
Online retailing
5,435
Interview
4,968
Social Web
4,947
Social web
4,943
Befragung
4,844
Online-Marketing
4,493
Dienstleistungsqualität
4,385
Service quality
4,382
Markenartikel
4,372
Brand
4,292
Einzelhandel
4,220
Innovationsmanagement
4,145
Retail trade
4,076
Innovation management
3,999
Werbewirkung
3,673
Electronic Commerce
3,656
Advertising effects
3,634
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2,556
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741
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3,770
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693
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3
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3,567
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202
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105
Non-commercial literature
105
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78
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78
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52
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43
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42
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38
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38
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29
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22
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8
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8
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6
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5
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2
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4,373
German
91
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Goldfarb, Avi
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Tucker, Catherine
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Stephen, Andrew T.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Chen, Jianqing
8
Hauser, John R.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Pavlou, Paul A.
8
Seo, Yuri
8
Sreejesh, S.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
9
Information Resources Management Association
5
National Bureau of Economic Research
4
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Bundesanzeiger Verlag
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Graduate School Of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Telecommunications Society
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
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Journal of business research : JBR
197
Journal of retailing and consumer services
147
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of advertising research
32
Information systems research : ISR
31
Journal of marketing
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of promotion management : JPM
29
Technological forecasting & social change : an international journal
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Journal of management information systems : JMIS
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
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1
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
3
An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
Basa-Martinez, Diana Denise F.
;
Cabrera, Janet Y.
; …
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10011954245
Saved in:
4
Trendsuche mit Online-Spielen
Füller, Johann
;
Kohler, Thomas
;
Matzler, Kurt
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
7
,
pp. 22-23
Persistent link: https://www.econbiz.de/10003722559
Saved in:
5
A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin
;
Wybenga, Hans
;
Gates, Roger
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
Saved in:
6
Using memes in online surveys to engage and motivate respondents
Roster, Catherine A.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
Saved in:
7
Qualitative research via focus groups : will going online affect the diversity of your findings?
Richard, Brendan
;
Sivo, Stephen A.
;
Orlowski, Marissa
; …
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10012426015
Saved in:
8
How long do respondents think online surveys should be? : new evidence from two online panels in Germany
Revilla, Melanie
;
Höhne, Jan Karem
- In:
International journal of market research
62
(
2020
)
5
,
pp. 538-545
Persistent link: https://www.econbiz.de/10012308955
Saved in:
9
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
10
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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