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Impact of virtual brand experience on purchase intentions : the role of multichannel congruence

Gabisch, Jason A.; Gwebu, Kholekile L. - In: Journal of electronic commerce research : JECR 12 (2011) 4, pp. 302-319

Persistent link: https://www.econbiz.de/10009545626

Memo to marketers : quantitative evidence for change : how user-generated content really affects brands

Christodoulides, George; Jevons, Colin; Bonhomme, Jennifer - In: Journal of advertising research 52 (2012) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10009548172

Social Branding am Beispiel der Social-Commerce-Plattform Nestlé Marktplatz

Decker, Alexander - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 421-438). 2012

Persistent link: https://www.econbiz.de/10009553467

Social Branding Controlling : Chancen und Herausforderungen von Measurement & Monitoring im Social Web

Schmitz-Axe, Anagela; Többens, Thilo; Wilkoszewski, … - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 391-405). 2012

Persistent link: https://www.econbiz.de/10009553470

Digitale Inszenierung : Strategien zur Markenführung bei Scout24

Wohlfarth, Volker - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 263-277). 2012

Persistent link: https://www.econbiz.de/10009553519

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10009558966

The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context

Hahn, Kim Hongyoun; Kim, Jihyoun - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 126-141

Persistent link: https://www.econbiz.de/10009522024

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants

Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907

Persistent link: https://www.econbiz.de/10009242098

"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

Measuring consumer design perceptions for digital divices : a multi-dimensional scale

Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630

Persistent link: https://www.econbiz.de/10011392992

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