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Internet marketing
Consumer behaviour
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79,621
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43,805
Theorie
24,745
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24,271
Motivation
9,934
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Bellman, Steven
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Reijmersdal, Eva A. van
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Association of National Advertisers
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
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Journal of business research : JBR
202
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
International journal of advertising : the review of marketing communications
78
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of promotion management : innovations in planning and applied research
56
Journal of internet commerce
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of hospitality management
51
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
45
Cogent business & management
43
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Information systems research : ISR
34
Journal of electronic commerce research : JECR
31
Journal of marketing
31
Journal of management information systems : JMIS
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
29
Journal of advertising research
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Psychology & marketing
27
International journal of contemporary hospitality management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Technological forecasting & social change : an international journal
26
Journal of marketing research : JMR
25
Marketing intelligence & planning
25
Journal of hospitality marketing & management
24
Journal of strategic marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
4,603
Other ZBW resources
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1
Modeling gender based customer preferences of information search channels
Khatwani, Gaurav
;
Srivastava, Praveen Ranjan
- In:
Journal of global information management : an official …
25
(
2017
)
2
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011673650
Saved in:
2
Linking information
motivation
to attitudes towards web advertising
Mahmoud, Ali Bassam
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
3
,
pp. 396-413
Persistent link: https://www.econbiz.de/10010458281
Saved in:
3
Antecedents and distinctions between online trust and distrust : predicting high- and low-risk internet behaviors
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10009787469
Saved in:
4
A study of cognitive effort involved in the
framing
effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
5
Role of "Likes" and "Dislikes" in influencing user behaviors on social media
Turel, Ofir
;
Qahri-Saremi, Hamed
- In:
Journal of management information systems : JMIS
41
(
2024
)
2
,
pp. 515-545
Persistent link: https://www.econbiz.de/10014583070
Saved in:
6
A day without a search engine : an experimental study of online and offline searches
Chen, Yan
;
Jeon, Grace YoungJoo
;
Kim, Yong-mi
- In:
Experimental economics : a journal of the Economic …
17
(
2014
)
4
,
pp. 512-536
Persistent link: https://www.econbiz.de/10010489745
Saved in:
7
My browser is not a billboard : experimental evidence on ad-blocking adoption and users' acquisition of information
Fourberg, Niklas
;
Taş, Serpil
;
Wiewiorra, Lukas
-
2021
Persistent link: https://www.econbiz.de/10013163035
Saved in:
8
Can positive online social cues always reduce user avoidance of sponsored search results?
Deng, Honglin
;
Wang, Weiquan
;
Li, Siyuan
;
Lim, Kai H.
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 35-70
Persistent link: https://www.econbiz.de/10013286174
Saved in:
9
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
Saved in:
10
Google search effect on experience product sales and users'
motivation
to search : empirical evidence from the hotel industry
Zhao, Daying
;
Fang, Bin
;
Li, Huiying
;
Ye, Qiang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011956516
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