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Influence of short-form content (SFC) in social media on voluntary user acceptance behavior
Kang, Inwon; Yang, Yi; Lee, Ji-Soo; Kuanysh, Abdylashov - In: Journal of international trade & commerce 17 (2021) 6, pp. 69-89
Persistent link: https://www.econbiz.de/10013269940
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel; San Martín, Héctor; Hernández, José M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
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A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie; Martínez-Climent, Carla; … - In: Journal of business research : JBR 109 (2020), pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
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Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
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Analyzing user preferences using Facebook fan pages
Luarn, Pin; Kuo, Hsien-Chih; Lin, Hong-Wen; Chiu, Yu-Ping; … - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 2, pp. 166-175
Persistent link: https://www.econbiz.de/10011846058
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Examining the relationships between online store atmospheric color, flow experience and consumer behavior
Ettis, Saïd Aboubaker - In: Journal of retailing and consumer services 37 (2017), pp. 43-55
Persistent link: https://www.econbiz.de/10011729711
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Websites' hue-context congruence as a vector of trust and behavioral intentions
Khrouf, Lilia; Frikha, Azza - In: International journal of emerging markets 18 (2023) 7, pp. 1515-1536
Persistent link: https://www.econbiz.de/10014333893
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Nudging eConsumers : Online Ecolabelling as Part of the Green Internet
Cave, Jonathan; Cave, Ben - 2014
This paper discusses the impacts of providing energy efficiency information to online shoppers. It lays out mechanisms by which this may improve appliance purchase and use decisions, raise awareness, improve innovation and align market forces with sustainability objectives. It finds that...
Persistent link: https://www.econbiz.de/10014165992