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Internet marketing
Beziehungsmarketing
25,166
Relationship marketing
25,138
Konsumentenverhalten
8,724
Consumer behaviour
8,714
Kundenzufriedenheit
5,296
Customer satisfaction
5,288
Dienstleistungsqualität
3,878
Service quality
3,868
Markenführung
2,514
Brand management
2,513
Deutschland
2,326
Theorie
2,305
Theory
2,291
Germany
2,278
Lieferantenmanagement
2,154
Supplier relationship management
2,153
Intelligence
2,147
Intelligenz
2,114
Social Web
1,998
Social web
1,997
Marketingmanagement
1,844
Markenimage
1,840
Brand image
1,837
Marketing management
1,820
Electronic Commerce
1,664
E-commerce
1,614
Emotion
1,596
Online-Marketing
1,532
Kundenwert
1,460
Customer value
1,432
Kundenintegration
1,419
Customer integration
1,418
Vertrauen
1,370
Confidence
1,366
Einzelhandel
1,315
Retail trade
1,305
Brand
1,252
Markenartikel
1,239
Online-Handel
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Harrigan, Paul
11
Hollebeek, Linda D.
9
Ratten, Vanessa
8
Thaichon, Park
8
Conduit, Jodie
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Rather, Raouf Ahmad
4
Shah, Dharmesh
4
Sohail, M. Sadiq
4
Soutar, Geoffrey N.
4
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American Marketing Association
5
IGI Global
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Information Resources Management Association
4
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Universität Mannheim
1
Université Paris-Dauphine (Paris IX)
1
Wiley-VCH
1
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Published in...
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Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
Journal of marketing
8
SpringerLink / Bücher
8
Developing digital marketing : relationship perspectives
7
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
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ECONIS (ZBW)
1,510
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.
;
Rowlett, Jerrica Ty
;
Kolind, Mette M.
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
Saved in:
2
Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
- In:
Journal of global information management : an official …
23
(
2015
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011287048
Saved in:
3
Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao
- In:
Journal of media business studies
11
(
2014
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
Saved in:
4
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
5
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
Saved in:
6
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
7
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
8
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
9
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
10
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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