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Dynamic website of Gresik City's Halal life style as the implementation of online Branding in a smart City
Nastiti, Tyas Ajeng; Alfina; Sisprasojo, Nova Ridho - 2018
Understanding potential of a city can be defined by some indicators. One of them is by identifying six indicators that … Immigration, and Culture and Heritage. By understanding and identifying those six indicators, a city can be more understand about … its potential and developing it into City Branding activity. City Branding is the use of marketing techniques to give a …
Persistent link: https://www.econbiz.de/10012012991
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The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En; Sun, Runsheng - In: Tourism management : research, policies, practice 75 (2019), pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy; Cornelius, Nelarine; Wallace, James - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
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E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana; Bocci, Elena; Picone, … - In: Branding and sustainable competitive advantage : …, (pp. 207-247). 2012
Persistent link: https://www.econbiz.de/10009707099
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
-- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5 …
Persistent link: https://www.econbiz.de/10013181499
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Popularity of digital products in online social tagging systems
Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10011704270