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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India

Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17

In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...

Persistent link: https://www.econbiz.de/10013368917

Creating utilitarian and hedonic value from website quality and online retail performance

Wang, Edward Shih-Tse - In: Journal of electronic commerce in organizations : the … 15 (2017) 3, pp. 1-13

Persistent link: https://www.econbiz.de/10011735114

Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage

Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235

Persistent link: https://www.econbiz.de/10010504872

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442

Persistent link: https://www.econbiz.de/10011866358

Hedonic and utilitarian use of user-generated content on online shopping websites

Hazari, Sunil; Bergiel, Blaise; Sethna, Beheruz N. - In: Journal of marketing communications 23 (2017) 6, pp. 572-591

Persistent link: https://www.econbiz.de/10011852894

It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013364464

Shopping for fun or shopping to buy : is it different online and offline?

Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267

Persistent link: https://www.econbiz.de/10010348760

Increasing online business productivity through customer electronic loyalty : the role of online trust and hedonic value

Bui Thanh Khoa - In: International journal of public sector performance … 12 (2023) 1/2, pp. 252-274

Persistent link: https://www.econbiz.de/10014313464

Negative online reviews and consumers' service consumption

Golmohammadi, Alireza; Mattila, Anna S.; Gauri, Dinesh Kumar - In: Journal of business research : JBR 116 (2020), pp. 27-36

Persistent link: https://www.econbiz.de/10012257533

Assessing multi-channel consumers' convenience expectations of online order/in-store pickup service

Ma, Hao; Su, Yong; Oh, Lih-Bin - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 146-159

Persistent link: https://www.econbiz.de/10011282862

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