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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

Persistent link: https://www.econbiz.de/10012203361

Advertising strategies for brand image repair : the effectiveness of advertising alliances

Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462

Persistent link: https://www.econbiz.de/10011518852

The effects of brand image in purchasing of online marketing among university students

Amiruddin Ahamat; Muhamad Sham Bin Shahkat Ali; Nor … - In: International journal of enterprise network management 9 (2018) 3/4, pp. 390-406

Persistent link: https://www.econbiz.de/10011971389

Social networking the brand : an exploration of the drivers of brand image in the South African beer market

Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389

Persistent link: https://www.econbiz.de/10010399875

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963

Persistent link: https://www.econbiz.de/10012287155

Factors affecting brand image and commitment among the air travellers in Malaysia

Che Nawi, Noorshella; Al-Mamun, Abdullah; Syed Ali Fazal; … - In: Middle East journal of management : MEJM 7 (2020) 6, pp. 631-646

Persistent link: https://www.econbiz.de/10012392763

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

Persistent link: https://www.econbiz.de/10012601505

The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia

Ningrum, Khoirina Kencana; Roostika, Ratna - 2021

Persistent link: https://www.econbiz.de/10012621197