//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Celebrity endorsements in emer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
Consumer behaviour
102
Konsumentenverhalten
98
Einzelhandel
51
Retail trade
50
India
41
Indien
32
Relationship marketing
31
Beziehungsmarketing
30
USA
25
United States
24
Marketing
23
Advertising effects
21
Werbewirkung
21
Preismanagement
19
Pricing strategy
19
Celebrity endorsement
16
Dienstleistungsqualität
15
Online-Marketing
15
Service quality
15
Advertising
14
Celebrity-Werbung
14
Customer satisfaction
14
Kundenzufriedenheit
14
Marketingmanagement
14
Brand image
13
Ladengestaltung
13
Markenimage
13
Marketing management
13
Store design
13
Brand management
12
Markenführung
12
Social Web
11
Social web
11
Theorie
11
Theory
11
Werbung
11
Einzelhandelspreis
9
Online retailing
9
Online-Handel
9
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
14
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
15
Author
All
Grewal, Dhruv
13
Ruyter, Ko de
4
Herhausen, Dennis
3
Wetzels, Martin
3
Aguirre, Elizabeth
2
Bart, Yakov
2
Biswas, Abhijit
2
Ludwig, Stephan
2
Mahr, Dominik
2
Ordenes, Francisco Villarroel
2
Roggeveen, Anne L.
2
Schoegel, Marcus
2
Spann, Martin
2
Zubcsek, Peter Pal
2
Agarwal, Amit
1
Bal, Anjali S.
1
Beitelspacher, Lauren Skinner
1
Cummings, Krista Hill
1
Emrich, Oliver
1
Fossen, Beth
1
Grewal, Lauren
1
Hughes, Douglas E.
1
Jha, Subhash
1
Kipfelsberger, Petra
1
Mills, Adam
1
Motyka, Scott
1
Nordfält, Jens
1
Ottley, Gary
1
Peters, Kay
1
Plangger, Kirk
1
Rapp, Adam
1
Ravula, Prashanth
1
Shankar, Venkatesh
1
Song, Ji Hee
1
Sunder, Sarang
1
Thota, Sweta Chaturvedi
1
Tucker, Catherine
1
Wulf, Jochen
1
more ...
less ...
Published in...
All
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Journal of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
2
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
3
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
4
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
5
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
6
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
7
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
8
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
9
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
10
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->