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~subject:"Internet marketing"
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Internet marketing
Return on investment
1,311
Return on Investment
1,221
Fernsehwerbung
805
Television advertising
802
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
233
Theory
225
Konsumentenverhalten
166
Consumer behaviour
164
Werbung
159
Advertising
156
return on investment
150
Online-Marketing
135
Deutschland
112
Germany
110
Capital income
103
Kapitaleinkommen
103
Schätzung
95
Estimation
93
Fernsehprogramm
91
Fernsehen
87
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
73
Messung
68
Performance measurement
68
Performance-Messung
68
Investition
65
Investment
64
Marketing
63
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8
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8
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5
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4
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3
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3
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3
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English
124
German
8
Russian
1
Swedish
1
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Wilbur, Kenneth C.
8
Bellman, Steven
6
Guitart, Ivan A.
4
Varan, Duane
4
Angelucci, Charles
3
Dänzler, Stefanie
3
Joo, Mingyu
3
Wooley, Brooke
3
Barlow, Alexis
2
Bijmolt, Tammo H. A.
2
Birnbaum, Daniel
2
Cagé, Julia
2
Chatterjee, Prabirendra
2
Dimos, Jerry
2
Fodor, Marek
2
Fossen, Beth L.
2
Gentzkow, Matthew Aaron
2
Groves, Steven
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Hoffman, Donna L.
2
Hudders, Liselot
2
Klapper, Daniel
2
Kumar, V.
2
Liaukonyte, Jura
2
Logan, Kelty
2
McCann, Margaret
2
Mirchandani, Rohan
2
Powell, Guy R.
2
Rask, Amy
2
Shapiro, Jesse M.
2
Stremersch, Stefan
2
Yurukoglu, Ali
2
Zhu, Yi
2
Ahuja, Vandana
1
Akcay, Okan
1
Albrecht, Carmen-Maria
1
Aluri, Ajay
1
Anderson, Simon P.
1
Arikan, Akin
1
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National Bureau of Economic Research
1
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Journal of advertising research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Discussion paper / Centre for Economic Policy Research
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
MIT sloan management review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Advertising in a multimedia age
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
BiTS-Forschung
1
Breaking new ground in theory and practice
1
California management review
1
Canadian journal of agricultural economics : CJAE
1
Decision sciences : DS
1
E-Business
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook on the economics of the media
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of business excellence : IJBEX
1
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ECONIS (ZBW)
134
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1
Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.
;
Poojary, Anup Ananda
;
Jawa, Vineet
; …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
Saved in:
2
Analysing productivity of digital marketing investments through selected metrics
Kaur, Kamalpreet
;
Kathuria, Lalit Mohan
- In:
International journal of business innovation and …
32
(
2023
)
1
,
pp. 126-146
Persistent link: https://www.econbiz.de/10014438457
Saved in:
3
Can you measure the ROI of your social media marketing?
Hoffman, Donna L.
;
Fodor, Marek
- In:
MIT sloan management review
52
(
2010/11
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008859294
Saved in:
4
ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.
;
Groves, Steven
;
Dimos, Jerry
-
2011
Persistent link: https://www.econbiz.de/10008902513
Saved in:
5
Return on Social Branding
Schulten, Matthias Bernhard
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 371-389)
.
2012
Persistent link: https://www.econbiz.de/10009553471
Saved in:
6
Smart business, social business : a playbook for social media in your organization
Brito, Michael
-
2012
Persistent link: https://www.econbiz.de/10009239961
Saved in:
7
Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan
;
Peppard, Joe
;
Klaus, Philipp
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
Saved in:
8
Use and measurement of social media for SMEs
McCann, Margaret
;
Barlow, Alexis
- In:
Journal of small business and enterprise development
22
(
2015
)
2
,
pp. 273-287
Persistent link: https://www.econbiz.de/10011333037
Saved in:
9
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
10
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
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