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Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.; Poojary, Anup Ananda; Jawa, Vineet; … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
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Analysing productivity of digital marketing investments through selected metrics
Kaur, Kamalpreet; Kathuria, Lalit Mohan - In: International journal of business innovation and … 32 (2023) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10014438457
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Can you measure the ROI of your social media marketing?
Hoffman, Donna L.; Fodor, Marek - In: MIT sloan management review 52 (2010/11) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10008859294
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ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.; Groves, Steven; Dimos, Jerry - 2011
Persistent link: https://www.econbiz.de/10008902513
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Return on Social Branding
Schulten, Matthias Bernhard - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 371-389). 2012
Persistent link: https://www.econbiz.de/10009553471
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Smart business, social business : a playbook for social media in your organization
Brito, Michael - 2012
Persistent link: https://www.econbiz.de/10009239961
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Show me the money : improving our understanding of how organizations generate return from technology-led marketing change
Maklan, Stan; Peppard, Joe; Klaus, Philipp - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 561-595
Persistent link: https://www.econbiz.de/10011309582
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Use and measurement of social media for SMEs
McCann, Margaret; Barlow, Alexis - In: Journal of small business and enterprise development 22 (2015) 2, pp. 273-287
Persistent link: https://www.econbiz.de/10011333037
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The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
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Social media engagement that drives purchase behavior
Malthouse, Edward C.; Vandenbosch, Mark B.; Kim, Su Jung - In: The changing roles of advertising : [extended versions …, (pp. 29-42). 2013
Persistent link: https://www.econbiz.de/10009773062