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Chancen und Grenzen der Online-Kommunikation im Kundenbindungsmanagement von Genossenschaftsbanken
Schubert, Matthias - 2013
Persistent link: https://www.econbiz.de/10009709562
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Oranizational commitment and users' perception of ease of use : a study among bank managers
Vella, Joseph; Caruana, Albert; Pitt, Leyland F. - In: The journal of management development 32 (2013) 4, pp. 351-362
Persistent link: https://www.econbiz.de/10009756945
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Kundennähe von Banken beginnt im Internet
Quadbeck, Jens; Schuler, Marc - In: Web 2.0 und soziale Netzwerke - Risiko oder …, (pp. 39-58). 2011
Persistent link: https://www.econbiz.de/10009390092
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan - In: Marken im Internet : Herausforderungen und rechtliche …, (pp. 81-92). 2007
Persistent link: https://www.econbiz.de/10003530198
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Ibi Website Rating 2011 Kreditinstitute : Status quo, Trends und Tendenzen im Internet-Vertrieb der Banken und Sparkassen
Peters, Anja; Seitz, Katharina - 2011
Persistent link: https://www.econbiz.de/10009349779
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797