effects of brand post‐characteristics on student's responses and behaviors. A dataset obtained from a survey of 755 students … cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also … information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help …

mediating effect of digital entrepreneurial self-efficacy. The data were collected from 309 university students in Indonesia … Indonesian students. This study also demonstrates that the variables of the technology acceptance model can promote digital …