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Information acquisition during online decision making : a model-based exploration using eye-tracking data

Shi, Savannah Wei; Wedel, Michel; Pieters, F. G. M. Rik - In: Management science : journal of the Institute for … 59 (2013) 5, pp. 1009-1026

Persistent link: https://www.econbiz.de/10009751217

Usage experience with decision aids and evolution of online purchase behavior

Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882

Persistent link: https://www.econbiz.de/10010468382

The path to click : are you on it?

Shi, Savannah Wei; Trusov, Michael - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 344-365

Persistent link: https://www.econbiz.de/10012504967

The effects of bid pulsing on keyword performance in search engines

Shi, Savannah Wei; Dong, Xiaojing - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 3-38

Persistent link: https://www.econbiz.de/10011433894

Position effects in search advertising and their moderators : a regression discontinuity approach

Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407

Persistent link: https://www.econbiz.de/10011291344

An experimental investigation of the effects of retargeted advertising : the role of frequency and timing

Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi - In: Journal of marketing research 56 (2019) 3, pp. 401-418

Persistent link: https://www.econbiz.de/10012177427

An experimental investigation of the effects of retargeted advertising : the role of frequency and timing

Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi - 2018 - This draft January 2018

In collaboration with an online seller of home-improvement products, we conduct a large-scale randomized field experiment to study the effects of retargeted advertising – a form of internet advertising in which banner ads are displayed to users after they visit the advertiser's web site. We...

Persistent link: https://www.econbiz.de/10011865014

Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com

Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42

Persistent link: https://www.econbiz.de/10011886112

Internet marketing & e-commerce

Hanson, Ward Andrew; Kalyanam, Kirthi - 2007 - Internat. student ed

Persistent link: https://www.econbiz.de/10003437691

Internet marketing & e-commerce

Hanson, Ward A.; Kalyanam, Kirthi - 2007 - Internat. student ed.

Persistent link: https://www.econbiz.de/10004799708