Narrow search
Showing 1 - 10 of 5,335
Cover Image
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Cover Image
Explaining visit intention involving eWOM, perceived risk motivations and destination image
Hamouda, Manel; Yacoub, Imen - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10011846563
Cover Image
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Cover Image
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun; Nicolau, Juan Luis - In: Tourism management : research, policies, practice 91 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Cover Image
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Cover Image
Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information … and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent … of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done …
Persistent link: https://www.econbiz.de/10013368917
Cover Image
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Cover Image
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Cover Image
Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European journal of management and business economics : … 27 (2018) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
Cover Image
The electronic word-of-mouth (eWOM) focusing studies on tourism research
Medeková, Kristína; Pompurová, Kristína; … - In: Online reputation management in destination and …, (pp. 29-49). 2023
Persistent link: https://www.econbiz.de/10014284877