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~subject:"Internetnutzung"
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Internetnutzung
Relationship marketing
26,443
Beziehungsmarketing
25,768
Social Web
20,854
Social web
20,823
Digitalisierung
16,926
Consumer behaviour
15,772
Konsumentenverhalten
15,577
Customer satisfaction
15,563
Digitization
14,565
Kundenzufriedenheit
13,977
Service quality
8,004
Dienstleistungsqualität
7,809
Online-Marketing
7,003
Internet marketing
6,881
Electronic Commerce
5,571
E-commerce
5,319
Deutschland
4,780
Germany
4,505
Brand management
4,057
Markenführung
4,050
Online-Handel
3,413
Online retailing
3,401
Innovation
3,359
Theorie
3,035
Theory
3,023
Viral marketing
2,967
Virales Marketing
2,967
Brand image
2,845
Markenimage
2,839
Marketingmanagement
2,803
Marketing management
2,772
Soziales Netzwerk
2,623
Lieferantenmanagement
2,612
Supplier relationship management
2,609
Informationstechnik
2,515
Social network
2,467
Information technology
2,430
Internet
2,284
USA
2,225
Innovationsmanagement
2,210
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46
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108
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86
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9
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60
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10
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7
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5
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5
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3
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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English
140
German
54
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6
Azerbaijani
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Fecke, Wilm
5
Mußhoff, Oliver
5
Boik, Andre
4
Danne, Michael
4
Greenstein, Shane M.
3
Prince, Jeffrey
3
Reichman, Shachar
3
Rodgers, Shelly
3
Thorson, Esther
3
Allcott, Hunt
2
Elsässer, Anne
2
Gentzkow, Matthew Aaron
2
Goldenberg, Jacob
2
Hachenberg, Michael
2
Hussein, Rania S.
2
Kochhan, Christoph
2
Li, Eldon Yu-zen
2
Lievens, Eva
2
Mahrous, Abeer A.
2
Nimmermann, Frederic
2
Oestreicher-Singer, Gal
2
Scheinbaum, Angeline Close
2
Schüller, Anne M.
2
Song, Lena
2
Steffen, Alex T.
2
Stephen, Andrew T.
2
Stevens, Sarah
2
Tomita, Hidenori
2
Tucker, Catherine
2
Wilcox, Keith
2
Williams, Christopher A.
2
Ziehe, Nikola
2
Agnihotri, Raj
1
Al Halbusi, Hussam
1
Al-Brwani, Raya Masoud
1
Alam Kazmi, Syed Hasnain
1
Alfaro, Amaranta
1
Alfert, Nicole
1
Ali, Rashid
1
Alter, Adam
1
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Fundación Telefónica <Spanien>
3
Aserbaidschan / Statistika Komitäsi
2
Initiative D21 e.V.
2
National Bureau of Economic Research
2
Nomos Verlagsgesellschaft
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Academy of Marketing
1
Bayerische Landeszentrale für Neue Medien
1
Berlin Verlag
1
Books on Demand GmbH <Norderstedt>
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäisches Parlament
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Frankreich / Section de l'Éducation, de la Culture et de la Communication
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Institut METIS
1
Internationale Arbeitsorganisation
1
Internationale Fernmelde-Union / Telecommunication Development Sector
1
JSICR Kansai Meeting <2017>
1
JSICR Kansai Meeting <2020>
1
Ministerial Conference on the Information Society in Latin America and the Caribbean <7., 2020, Online>
1
Oxford Economics Ltd.
1
Projekt Verlag
1
Speyerer Forum zur Digitalen Lebenswelt <3., 2014, Speyer>
1
Springer Gabler <Firma>
1
Tech4i2 Ltd.
1
Wiley-VCH
1
Workshop on e-Business <15., 2016, Dublin>
1
Workshop: Marx's Labour Theory of Value in the Digital Age <2014, Ra'anana>
1
World Tourism Organization
1
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Handbook of social media management : value chain and business models in changing media markets
6
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
4
Journal of consumer behaviour : an international research review
4
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
3
Psychology & marketing
3
The Routledge companion to digital consumption
3
German journal of agricultural economics : GJAE
2
International journal of business and globalisation : IJBG
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
NBER working paper series
2
Research
2
Springer eBook Collection
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of personal selling & sales management : JPSSM
2
Tourism planning & development
2
Young consumers : insight and ideas for responsible marketers
2
Administrative Sciences : open access journal
1
Advances in Consumer Psychology
1
Advances in Information and Communication Research
1
Advances in developing human resources : ADHR
1
Advances in information and communication research
1
Advances in marketing, customer relationship management and E-services book series
1
American economic review
1
American journal of business : applying research to practice ; AJB
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitsberichte aus dem Fachbereich Informatik
1
BLM-Schriftenreihe
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
BiTS-Forschung
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Contemporary economic challenges : changes and directions of development
1
Cultural and technological influences on global business
1
Digital single market
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Discussion paper series / IZA
1
Diskussionsbeitrag
1
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ECONIS (ZBW)
200
EconStor
3
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1
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203
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1
Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman
;
Solomon, Michael R.
;
Kwon, Wi-suk
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
Saved in:
2
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
3
Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj
;
Kothandaraman, Prabakar
;
Kashyp, Rajiv
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
Saved in:
4
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
Saved in:
5
Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco
-
2009
Persistent link: https://www.econbiz.de/10009665198
Saved in:
6
Examination of empirical studies on customer engagement, online engagement, and social media engagement
Yürük-Kayapınar, Pınar
- In:
Insights, innovation, and analytics for optimal …
,
(pp. 25-48)
.
2021
Persistent link: https://www.econbiz.de/10012505628
Saved in:
7
Entwicklung eines Gestaltungsmodells für ein Anreizsystem von Communities of Interest
Brenken, Benedikt
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10013446700
Saved in:
8
SEP is facilitating electronic word-of-mouth (eWOM) : the case of Xiaohongshu platform
Fan, Yilan
;
Yuan, Ruizhi
- In:
Sharing Economy Platforms : A Casebook for …
,
(pp. 47-59)
.
2024
Persistent link: https://www.econbiz.de/10015102063
Saved in:
9
Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.
;
Moncrief, William C.
;
Rudd, John M.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
Saved in:
10
Erlebte Geschwindigkeiten von stationären Internetanschlüssen als Einflussfaktoren der Kundenverbundenheit - eine empirische Studie
Gerpott, Torsten J.
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
72
(
2020
)
3
,
pp. 241-268
Persistent link: https://www.econbiz.de/10012253329
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