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Investment decisions in a new mixed market
Ohnishi, Kazuhiro - In: Annals of economics and finance 7 (2006) 2, pp. 271-281
Persistent link: https://www.econbiz.de/10003418690
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The investment advisor to the business : how information sweet spots in marketing can mean better performance management
Mosimann, Roland; Mosimann, Patrick; Dussault, Meg - In: Journal of performance management 1 (2007) 1, pp. 18-21
Persistent link: https://www.econbiz.de/10003610060
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Dynamic marketing investment strategies for platform firms
Sridhar, Shrihari; Mantrala, Murali K.; Naik, Prasad A.; … - In: MSI reports : working paper series (2009) 4, pp. 101-118
Persistent link: https://www.econbiz.de/10003960983
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Putting the cart before the horse : short-term performane concerns as drivers of marketing-related investments
Charkavarty, Anindita; Grewal, Rajdeep - In: Handbook of marketing and finance, (pp. 269-292). 2012
Persistent link: https://www.econbiz.de/10009552406
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Optimal investment and marketing strategies
Murynets, Ilona - 2012
requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life … contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used …
Persistent link: https://www.econbiz.de/10009533667
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Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew; Hulland, John; Chatterjee, Rabikar - In: Journal of marketing theory and practice 22 (2014) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
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Proliferation under threat of entry : pre-emptive investment or "hopeful monsters"?
Baghdadli, Ihem - 1998
Persistent link: https://www.econbiz.de/10000994360
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Vermarktung und Investition in der Gesundheitsbranche
Cramer, Ricarda; Genstorfer, Jörg; Cramer, Ricarda - 2016
Persistent link: https://www.econbiz.de/10011753906
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Difficulties for small firms to invest in research prerogatives : an empirical analysis of a sample of Italian firms
Muscettola, Marco - In: Applied economics 47 (2015) 13/15, pp. 1495-1510
Persistent link: https://www.econbiz.de/10010512028
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The impact of the financial crisis on investments in innovative firms
Giebel, Marek; Kraft, Kornelius - 2015
This paper investigates the impact of the financial crisis on investment decisions in innovative versus non-innovative firms. Firms are defined as being innovative if they have introduced a new product to the market. The empirical test is based on data for the years before and after the recent...
Persistent link: https://www.econbiz.de/10011339805