This paper examines the relative influence of two key antecedents of brand loyalty-satisfaction and involvement and the …, involvement with the service category will be more dominant in its influence on brand loyalty than satisfaction with the preferred … brand. Furthermore, it was found that experience moderated the influence of involvement and satisfaction on attitudinal …

Findings: The results show that customer involvement and flow experience are the main drivers of CBE, which then directly … Contribution/Originality: This study can explain the importance of customer involvement and experience in forming CBE to gain …

consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of …, BESC, and status consumption positively influence clothing involvement and brand loyalty. Research limitations … derived from the literature and provide important insights into the motives for clothing involvement and brand loyalty …

perceptions of Beanie Babies involved asking respondents to rate Beanie Babies on the ten characteristics associated with high‐involvement …

In an empirical examination of the link between product involvement and brand loyalty, a convenience sample of 253 … research to be associated with contrasted levels of involvement. The factor structure of involvement was found to vary between … the two product categories (sneakers and pens). Furthermore, the link between product involvement and brand loyalty was …

involvement, based on involvement theory and symbolic interaction theory as theoretical backgrounds. Design …/Methodology/approach This study investigated how service brand loyalty can be enhanced through customer involvement, based on involvement theory … service value influenced both service brand involvement and service brand-decision involvement. However, self-congruity only …