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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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An extension of Aaker's brand personality model from Islamic perspective : a conceptual study
Ahmed, Muhammad; Muhammad Tahir Jan - In: Journal of Islamic marketing : JIMA 6 (2015) 3, pp. 388-405
Persistent link: https://www.econbiz.de/10011457610
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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Religiosity versus profit-loss sharing : how Islamic banks brand fidelity influence the Muslim consumers' commitment
Junaidi, Junaidi - In: Journal of Islamic accounting and business research 13 (2022) 6, pp. 960-976
Persistent link: https://www.econbiz.de/10013281053
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Shariah board, web-based information and branding of Islamic financial institutions
Ahmed, Ishfaq; Usman, Ahmad; Farooq, Waqas; Usman, Muhammad - In: Journal of Islamic marketing 13 (2022) 3, pp. 717-739
Persistent link: https://www.econbiz.de/10012880218
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Development of a conceptual model to understand the purchase intentions of Takaful (Islamic insurance) customers
Rizwan, Shahid; Al-Malkawi, Husam-Aldin Nizar - In: Journal of economic cooperation & development 42 (2021) 1, pp. 197-224
Persistent link: https://www.econbiz.de/10013171005
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Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Sri Wahyuni; Fitriani, Nani - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
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Exploring the effects of an Islamic branding strategy for non-food products in Indonesia
Sari, Dessy Kurnia; Suziana, Suziana; Games, Donard - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012209112
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Islamic apparel brand personality model
Zaki, Rana M.; Kheir El Din, Amr; Elseidi, Reham I. - In: Journal of Islamic marketing 14 (2023) 2, pp. 484-503
Persistent link: https://www.econbiz.de/10013536402
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Religiosity and purchase intention : an Islamic apparel brand personality perspective
Zaki, Rana M.; El Seidi, Reham - In: Journal of Islamic marketing 15 (2024) 2, pp. 361-396
Persistent link: https://www.econbiz.de/10014470061