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Digital marketing strategies in the Italian wine sector
Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
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Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
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Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Splendiani, Simone; Dini, Mauro; Rivetti, Francesca; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte; Bressan, Alessandro; O'Shea, Michelle - In: Tourism planning & development 10 (2013) 3, pp. 229-248
Persistent link: https://www.econbiz.de/10009790304
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Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Successful social media and ecommerce strategies in the …, (pp. 30-54). 2016
Persistent link: https://www.econbiz.de/10011558843
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Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta; Agnoli, Lara; Begalli, Diego; … - In: EuroMed journal of business 9 (2014) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
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Facebook as a destination marketing tool : evidence from Italian regional destination management organizations
Mariani, Marcello M.; Di Felice, Marco; Mura, Matteo - In: Tourism management : research, policies, practice 54 (2016), pp. 321-343
Persistent link: https://www.econbiz.de/10011452099
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia; Confente, Ilenia; … - In: Journal of marketing theory and practice 26 (2018) 3, pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
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Social media marketing in wine tourism : winery owners' perceptions
Canovi, Magali; Pucciarelli, Francesca - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 653-664
Persistent link: https://www.econbiz.de/10012179453