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Store experience and co-creation : the case of temporary shop
Russo Spena, Tiziana; Caridà, Angela; Colurcio, Maria; … - In: International journal of retail & distribution management 40 (2012) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10009506358
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017
Persistent link: https://www.econbiz.de/10014547469
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A cognitive-relational view of innovation in the agri-food industry : the fresh-cut business
Russo Spena, Tiziana; Colurcio, Maria - In: International journal of innovation management 14 (2010) 2, pp. 307-329
Persistent link: https://www.econbiz.de/10003979524
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Storytelling for the faceless : a tool for communicating sustainability and circular economy in the public sector
Pozzetto, Elisabetta; Colurcio, Maria; Vianelli, Donata - In: Sustainable marketing, branding, and reputation …, (pp. 410-431). 2023
Persistent link: https://www.econbiz.de/10014414282
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Co-creating value innovation through resource integration
Mele, Cristina; Russo Spena, Tiziana; Colurcio, Maria - In: International journal of quality and service sciences 2 (2010) 1, pp. 60-78
Persistent link: https://www.econbiz.de/10003969051