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Purpose – The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and monitoring its economic impacts. In contrast, the purpose of this paper is to explore the generic substitution...
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Chapter 1 Innovation Management, Healthcare Challenges and eHealth -- Chapter 2 Innovation in Community-Based Private Practices through eHealth: A Business Management Perspective -- Chapter 3 Telemedicine as an eHealth Tool for Empowering Community-based Private Health Professionals in the...
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