Gill, Liz; Helkkula, Anu; Cobelli, Nicola; White, Lesley - In: International Journal of Pharmaceutical and Healthcare … 4 (2010) 4, pp. 375-395
Purpose – The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and monitoring its economic impacts. In contrast, the purpose of this paper is to explore the generic substitution...