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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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Factors influencing the choice of maize flour brands by consumers in Nairobi City Country Kenya
Karanja, Lilian; Munyoki, Justus M. - In: DBA Africa management review 6 (2016) 3, pp. 103-126
Persistent link: https://www.econbiz.de/10012251226
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Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita - In: Nepalese journal of finance : a publication of Uniglobe … 9 (2022) 4, pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
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Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko; Weeks, Max - In: International journal of services and operations … 42 (2022) 4, pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
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The effects of fishery harbor-based brands on the brand equity of shore fish : an empirical study of branded mackerel in Japan
Ishida, Takashi; Fukushige, Mototsugu - In: Food policy : economics planning and politics of food … 35 (2010) 5, pp. 488-495
Persistent link: https://www.econbiz.de/10008857214
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita; Sharma, Narendra K. - In: Journal of Indian business research 5 (2013) 3, pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191