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KMU
Strategisches Management
40,392
Strategic management
34,124
Marketingmanagement
17,152
Marketing management
16,561
Theorie
8,066
Theory
8,009
Marktforschung
7,531
Market research
6,599
Deutschland
5,964
Germany
5,426
Marketing
5,131
Unternehmenserfolg
4,386
Consumer behaviour
4,362
Konsumentenverhalten
4,353
Firm performance
4,210
USA
3,866
United States
3,685
Business-to-business marketing
3,561
B-to-B-Marketing
3,503
Relationship marketing
3,334
Beziehungsmarketing
3,311
Innovation
3,186
Innovationsmanagement
3,049
Organizational change
3,001
Organisatorischer Wandel
2,953
SME
2,842
Innovation management
2,830
Multinationales Unternehmen
2,781
Transnational corporation
2,576
Management
2,422
Lieferantenmanagement
2,322
Supplier relationship management
2,321
Wettbewerbsstrategie
2,222
Unternehmen
2,126
Strategische Planung
2,106
Competitive strategy
2,094
Brand management
2,034
Markenführung
2,021
Erfolgsfaktor
1,974
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402
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1,990
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852
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9
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1,528
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1,528
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452
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97
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93
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93
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89
Sammelwerk
89
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76
Ratgeber
44
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41
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41
Guidebook
41
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40
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40
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18
Textbook
16
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11
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10
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10
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10
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10
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7
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7
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6
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4
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4
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4
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4
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3
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German
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Polish
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Slovak
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Russian
1
Spanish
1
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1
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1
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Kraus, Sascha
22
Mazzarol, Tim
11
Reboud, Sophie
11
Gilmore, Audrey
10
Laukkanen, Tommi
10
Francioni, Barbara
9
O'Dwyer, Michele
9
Reijonen, Helen
9
Fueglistaller, Urs
8
Ghobadian, Abby
8
Musso, Fabio
8
Raymond, Louis
8
Becker, Wolfgang
7
Etemad, Hamid
7
Franco, Mário
7
Jones, Rosalind
7
Kohtamäki, Marko
7
O'Regan, Nicholas
7
Thurasamy Ramayah
7
Zahoor, Nadia
7
Agyapong, Ahmed
6
Carson, David
6
Dimitratos, Pavlos
6
Harms, Rainer
6
Hirvonen, Saku
6
Meyer, Jörn-Axel
6
Noor Hazlina Ahmad
6
Siegfried, Patrick
6
Simon, Hermann
6
Varamäki, Elina
6
Ahmad, Syed Zamberi
5
Baporikar, Neeta
5
Büchler, Jan-Philipp
5
Chaston, Ian
5
Didonet, Simone Regina
5
Keuper, Frank
5
Kuivalainen, Olli
5
Nwankwo, Sonny
5
Rabbe, Stephanie
5
Ratten, Vanessa
5
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Springer Fachmedien Wiesbaden
14
IGI Global
4
Information Resources Management Association
4
Verlag Dr. Kovač
4
Edward Elgar Publishing
3
Haufe-Lexware GmbH & Co. KG
3
Books on Demand GmbH <Norderstedt>
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Campus Verlag
2
Eric Cuvillier <Firma>
2
Fraunhofer-Institut für System- und Innovationsforschung
2
GABAL-Verlag GmbH
2
Institut für Marketing und Trendanalysen <Gutau>
2
Josef Eul Verlag GmbH
2
Linde Verlag
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer-Verlag GmbH
2
World Bank Group
2
Asia Research Centre <Sankt Gallen>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
De Gruyter Oldenbourg
1
Deloitte-Mittelstandsinstitut <Bamberg>
1
Deutscher Taschenbuch-Verlag <München>
1
Deutschland / Bundesministerium für Wirtschaft und Energie
1
Dr. Rainer Hampp <Firma>
1
Droege & Comp. <Düsseldorf>
1
Eidgenössische Technische Hochschule Zürich
1
Enterprise Research Centre
1
Erich-Schmidt-Verlag
1
European Institute for Advanced Studies in Management / Strategic Orientations of Small and Medium Sized Enterprises
1
Expertenforum Mittelstand <9, 2010, München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Foster College of Business Administration <Peoria, Ill.>
1
Foster College of Business Administration, Peoria, Ill.
1
Frankfurter Allgemeine Buch
1
Frankreich / Conseil Économique et Social
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
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Journal of business research : JBR
49
SpringerLink / Bücher
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of entrepreneurship and small business
29
Journal of strategic marketing
27
Journal of small business strategy
26
Journal of small business and enterprise development
21
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
21
Cogent business & management
20
Planung in kleinen und mittleren Unternehmen
20
The journal of business & industrial marketing
18
International small business journal : researching entrepreneurship
17
International business review : the official journal of the European International Business Academy
16
International entrepreneurship and management journal
16
Business strategy and the environment
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
13
Europäische Hochschulschriften / 5
12
Handbook of research on strategic management in small and medium enterprises
12
International journal of globalisation and small business : IJGSB
12
Management decision : MD
12
Strategien von kleinen und mittleren Unternehmen
12
Entrepreneurship marketing : principles and practice of SME marketing
11
Journal of open innovation : technology, market, and complexity
11
Journal of research in marketing and entrepreneurship : JRME
11
Management research review
11
Small business economics : an entrepreneurship journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
International journal of entrepreneurship and innovation management
10
International journal of entrepreneurship and small business : IJESB
10
International journal of innovation management
10
International marketing review
10
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
10
Technology analysis & strategic management
10
Administrative Sciences : open access journal
9
European research studies
9
International journal of management & enterprise development : IJMED
9
Journal of enterprising culture
9
Entrepreneurial business and economics review : EBER
8
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Source
All
ECONIS (ZBW)
2,841
OLC EcoSci
6
EconStor
3
USB Cologne (EcoSocSci)
1
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1
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
4
B2B-Marktforschung in Deutschland : Steigerung des Unternehmenswertes durch Research Management
Hoehner, Markus A. W.
- In:
Management-Instrumente in kleinen und mittleren Unternehmen
,
(pp. 331-345)
.
2009
Persistent link: https://www.econbiz.de/10003846256
Saved in:
5
Beziehungsmanagement im industriellen Anlagengeschäft : ein Konzept integrierter Kommunikationspolitik aus mittelständischer Anbieterperspektive
Barten, Gabriele
- In:
Management kleiner und mittlerer Unternehmen : Stand …
,
(pp. 413-441)
.
2008
Persistent link: https://www.econbiz.de/10003974521
Saved in:
6
Special issue on industrial marketing strategy and B2B management by SMEs
Ndubisi, Nelson Oly
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008991590
Saved in:
7
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
8
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
9
Exportstrategien von mittelständischen I+T-Unternehmen für Fernostasien im internationalen Wettbewerb
Rive, Arnold
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 45-69)
.
1993
Persistent link: https://www.econbiz.de/10003390263
Saved in:
10
Die erfolgreiche Anwendung strategischer Marketing-Planungsinstrumente in einem mittelständischen Unternehmen der I+T-Branche
Schlick, Gerhard H.
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 123-137)
.
1993
Persistent link: https://www.econbiz.de/10003390296
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