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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21
of ADANCO software v 2.2.1, findings revealed that the use of social media as an advertising tool has a significant …
Persistent link: https://www.econbiz.de/10012659536
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The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
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Are there differing strategies for social media use by winery size in California?
Higgins, Lindsey M.; Wolf, Marianne McGarry - In: International journal of entrepreneurship and small business 32 (2017) 1/2, pp. 64-78
Persistent link: https://www.econbiz.de/10011804273
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach
Smith, Trevor A. - 2022
1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4. A Qualitative Inquiry into Marketing Effectiveness of...
Persistent link: https://www.econbiz.de/10013386128
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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …
Persistent link: https://www.econbiz.de/10014308323
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Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van; Radipere, Simon - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
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Analysis of the usage intensity of digital advertising platforms by SMEs using an integrated models
Reyes-Mercado, Pável; Barajas-Portas, Karla - In: Journal of business-to-business marketing 27 (2020) 4, pp. 407-417
Persistent link: https://www.econbiz.de/10012392050
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Small service businesses : advertising attitudes and the use of digital and social media marketing
Cole, Henry S.; DeNardin, Tom; Clow, Kenneth E. - In: Services marketing quarterly 38 (2017) 4, pp. 203-212
Persistent link: https://www.econbiz.de/10011798681
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The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa - In: Corporate reputation review 26 (2023) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10014327311