Despite its recognition as a resilience strategy, there is a scarcity of research on business model innovation (BMI) in micro and small enterprises in emerging economies. Business model innovation drivers in micro and small enterprises may differ from those in large firms in developed economies....

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance, with competitive advantage as a moderating variable. The research methodology employs path analysis using Smart PLS software version 4.0 and involves 397 MSME owners in Jambi...