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Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit; Parent, Milena M.; O'Reilly, Norm - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
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The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.; Nadeau, John; Séguin, Benoit; … - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm; Ayer, Steven; Pegoraro, Ann; Leonard, … - In: Journal of nonprofit & public sector marketing 24 (2012) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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Knowledge management best practices in national sport organisations
O'Reilly, Norm; Knight, Peter - In: International journal of sport management and marketing … 2 (2007) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10003433870
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Sponsorship practice at the small business level : an applied perspective
Zinger, J. Terence; O'Reilly, Norm - In: Contemporary microenterprise : concepts and cases, (pp. 234-246). 2010
Persistent link: https://www.econbiz.de/10008698472
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Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.; O'Reilly, Norm - In: Journal of business research : JBR 63 (2010) 2, pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
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Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
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Institutional biography and knowledge dissemination : an analysis of Canadian business school faculty
Finch, David J.; Deephouse, David L.; O'Reilly, Norm; … - In: Academy of Management learning & education : AMLE 16 (2017) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10011717302
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It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614
Persistent link: https://www.econbiz.de/10011645885