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Tacit Knowledge Sharing and Personal Branding. How to Derive Innovation from Project Teams?

Kucharska, Wioleta - 2017

foundation is a good reputation of one's strengthened brand. Tacit knowledge being a source of innovation stimulated by tailored … incentive schemes enhances growth of successful innovation …

Persistent link: https://www.econbiz.de/10012968016

Innovative brand community members and their willingness to share ideas with companies

Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25

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How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives

Zheng, Jian; Liu, Renjing; Zhang, Ru; Xu, Hao - In: European journal of innovation management 27 (2024) 3, pp. 894-921

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Transfer of brand knowledge in business-to-business markets : a qualitative study

Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-403

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Antecedents of franchise strategy and performance

Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 7, pp. 1581-1588

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Knowledge sharing in online brand communities

Sloan, Sarah; Bodey, Kelli; Jones, Richard - In: Qualitative market research : an international journal 18 (2015) 3, pp. 320-345

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Efficacy of social media utilization by public accounting firms : findings and directions for future research

Eschenbrenner, Brenda; Nah, Fiona Fui-Hoon; Telaprolu, … - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 5-21

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Brand knowledge transfer via sponsorship in the financial services industry

Yang, Sujin; Ha, Sejin - In: The journal of services marketing 28 (2014) 6, pp. 452-459

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Applying theory of branding synergy on customer experience and spatial design : a case study

Liu, Erica - In: Branded spaces : experience enactments and entanglements, (pp. 157-165). 2013

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Brand co-creation through social commerce information sharing : the role of social media

Tajvidi, Mina; Richard, Marie-Odile; Wang, Yichuan; … - In: Journal of business research : JBR 121 (2020), pp. 476-486

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