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The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
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A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep; Taskiran, Nurdan Oncel - In: Handbook of research on effective advertising …, (pp. 1-16). 2015
Persistent link: https://www.econbiz.de/10011283777
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The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo; Potter, Robert F.; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 19 (2019) 5, pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos; Chrysochou, Polymeros; Thøgersen, John - In: Journal of business research : JBR 113 (2020), pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
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Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement
Soni, Mayank Jyotsna - In: The journal of consumer marketing 34 (2017) 4, pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.; Cornwell, T. Bettina; Kahle, Lynn R. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
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Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun; Taylor, Charles Raymond; Lee, Doo-Hee - In: Journal of advertising research 57 (2017) 1, pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
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Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano; Böckenholt, Ulf - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 799-812
Persistent link: https://www.econbiz.de/10011792402