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~subject:"Kognition"
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Stimmung und Werbewirkung
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Kognition
Emotion
10,814
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
6,952
Consumer behaviour
6,934
Werbung
3,993
Advertising
3,926
Online-Marketing
2,313
Internet marketing
2,301
Wirtschaftspsychologie
1,927
Markenführung
1,753
Brand management
1,752
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1,677
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1,666
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1,643
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1,414
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1,388
Cognition
1,218
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1,176
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1,175
USA
1,101
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1,083
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1,073
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1,066
Psychology of advertising
1,054
Social Web
1,047
Social web
1,046
Beziehungsmarketing
1,045
Relationship marketing
1,042
Intelligenz
870
Deutschland
867
Brand
853
Markenartikel
852
Intelligence
848
Kundenzufriedenheit
844
Customer satisfaction
843
Germany
831
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753
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751
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1,144
German
72
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1
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Raab, Gerhard
8
Rubinstein, Ariel
7
Unger, Fritz
7
Herrmann-Pillath, Carsten
6
Unger, Alexander
6
Usman, Osly
6
Chang, Chingching
5
Han, Heesup
5
Kidwell, Blair
5
Michl, Theresa
5
Welpe, Isabell M.
5
Antonopoulou, Hera
4
Bagozzi, Richard P.
4
Boyatzis, Richard E.
4
Gauer, Florian
4
Gkintoni, Evgenia
4
Halkiopoulos, Constantinos
4
Lee, Leonard
4
Lindenmeier, Jörg
4
Phau, Ian
4
Picot, Arnold
4
Septianto, Felix
4
Spörrle, Matthias
4
Ahn, Jiseon
3
Altinay, Levent
3
Amir, On
3
Ariely, Dan
3
Auruskeviciene, Vilte
3
Back, Ki-Joon
3
Barsade, Sigal G.
3
Dewitte, Siegfried
3
Eelen, Jiska
3
Fitzgerald, Stephen P.
3
Gursoy, Dogan
3
Hardesty, David M.
3
Hasford, Jonathan
3
Hoxsey, Joan C.
3
Huy, Quy
3
Kay, Adam A.
3
Ko, Yong Jae
3
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IGI Global
3
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1
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Foerder Institute for Economic Research <Tēl-Āvîv>
1
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1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
National Bureau of Economic Research
1
Nebraska Symposium on Motivation <1993, Lincoln, Neb.>
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
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Journal of business research : JBR
42
Journal of retailing and consumer services
20
Journal of behavioral decision making
18
Journal of business ethics : JOBE
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of business and psychology
13
Psychology & marketing
12
International journal of advertising : the review of marketing communications
10
International journal of hospitality management
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing communications
10
Tourism management : research, policies, practice
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Journal of consumer behaviour : an international research review
8
Marketing letters : a journal of research in marketing
8
European journal of marketing : EJM
7
European management journal
7
Journal of travel and tourism marketing
7
SpringerLink / Bücher
7
Economics, management and financial markets
6
Asia Pacific journal of marketing and logistics
5
Journal of advertising research
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
European journal of marketing
4
European research studies
4
Global journal of business management : GJBM
4
Health marketing quarterly
4
International journal of contemporary hospitality management
4
International journal of happiness and development
4
International journal of internet marketing and advertising : IJIMA
4
International journal of management reviews : IJMR
4
International journal of retail & distribution management
4
Journal of business venturing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of internet commerce
4
Journal of management & organization : JMO
4
Journal of management inquiry
4
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ECONIS (ZBW)
1,208
EconStor
4
USB Cologne (EcoSocSci)
4
OLC EcoSci
1
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1,217
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date (oldest first)
1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
5
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
6
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
7
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
8
Cognitive and affective responses to schema-incongruent brand messages : an empirical investigation
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Neuroscience and the economics of decision making
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10010371035
Saved in:
9
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
10
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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