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~subject:"Kognition"
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Kognition
Consumer behaviour
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19
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14
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14
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Bagozzi, Richard P.
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Paulssen, Marcel
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Dietvorst, Roeland C.
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Guenzi, Paolo
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Handbook of brand relationships
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
2
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
3
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
4
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
5
Emerging materialism in China : qualitative and quantitative insights
Xie, Chunyan
;
Bagozzi, Richard P.
;
Yang, Zhi
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 127-151
Persistent link: https://www.econbiz.de/10009761435
Saved in:
6
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
7
Cognitive and affective determinants of salesforce performance : a two-wave study
Soscia, Isabella
;
Bagozzi, Richard P.
;
Guenzi, Paolo
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 206-217
Persistent link: https://www.econbiz.de/10011963508
Saved in:
8
The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin
;
Bagozzi, Richard P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
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