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~subject:"Kognition"
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Kognition
Emotion
10,328
Markenartikel
8,130
Brand
8,115
Consumer behaviour
7,512
Konsumentenverhalten
7,448
Brand management
5,848
Markenführung
5,831
Markenimage
3,696
Brand image
3,689
Relationship marketing
2,177
Beziehungsmarketing
2,168
Theorie
1,296
Theory
1,294
Brand loyalty
1,252
Customer satisfaction
1,144
Kundenzufriedenheit
1,113
Cognition
1,048
Social Web
992
Social web
992
Personality psychology
968
Persönlichkeitspsychologie
968
Werbewirkung
961
Advertising effects
952
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909
United States
892
Markentreue
886
Experiment
868
Intelligenz
822
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819
Deutschland
736
Online-Marketing
722
Internet marketing
720
Arbeitszufriedenheit
716
Job satisfaction
715
Germany
689
Arbeitsverhalten
679
Work behaviour
679
Service quality
677
Dienstleistungsqualität
669
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808
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742
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71
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71
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63
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63
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45
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38
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27
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12
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2
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English
988
German
60
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Han, Heesup
6
Raab, Gerhard
6
Unger, Alexander
6
Usman, Osly
6
Herrmann-Pillath, Carsten
5
Kidwell, Blair
5
Michl, Theresa
5
Rubinstein, Ariel
5
Unger, Fritz
5
Welpe, Isabell M.
5
Antonopoulou, Hera
4
Bagozzi, Richard P.
4
Boyatzis, Richard E.
4
Gauer, Florian
4
Gkintoni, Evgenia
4
Halkiopoulos, Constantinos
4
Lee, Leonard
4
Lindenmeier, Jörg
4
Paulssen, Marcel
4
Picot, Arnold
4
Rajagopal
4
Septianto, Felix
4
Spörrle, Matthias
4
Ahn, Jiseon
3
Altinay, Levent
3
Amir, On
3
Ariely, Dan
3
Auruskeviciene, Vilte
3
Back, Ki-Joon
3
Barsade, Sigal G.
3
Dewitte, Siegfried
3
Eelen, Jiska
3
Fitzgerald, Stephen P.
3
Gunasti, Kunter
3
Hardesty, David M.
3
Hasford, Jonathan
3
Hoxsey, Joan C.
3
Huy, Quy
3
Kay, Adam A.
3
Kuzmics, Christoph
3
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IGI Global
3
FinanzBuch Verlag
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Harvard Business Review Press
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
National Bureau of Economic Research
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
37
Journal of behavioral decision making
18
Journal of retailing and consumer services
16
Journal of business ethics : JOBE
15
Journal of business and psychology
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
International journal of hospitality management
10
The journal of brand management : an international journal
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Psychology & marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Tourism management : research, policies, practice
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
European management journal
6
Journal of consumer behaviour : an international research review
6
SpringerLink / Bücher
6
Economics, management and financial markets
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
Global journal of business management : GJBM
4
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
International journal of happiness and development
4
International journal of management reviews : IJMR
4
International journal of retail & distribution management
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management & organization : JMO
4
Journal of management inquiry
4
Journal of service management
4
Research companion to emotion in organizations
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
The journal of services marketing
4
Tourism management perspectives : TMP
4
Academy of Management journal : AMJ
3
Administrative science quarterly : ASQ
3
Betriebswirtschaftliche Diskussionsbeiträge
3
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ECONIS (ZBW)
1,047
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date (oldest first)
1
Effect of cognitive engagement on the development of
brand
love
in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
2
Consumers' self-congruence with a "Liked"
brand
: cognitive network influence and
brand
outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
The antecedents of
brand
loyalty : a meta-analysis study
Wu, Wann-Yih
;
Anridho, Nadia
- In:
International journal of services and standards
11
(
2016
)
3
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
Saved in:
4
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
5
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
6
Markenintimität (
Brand
Intimacy) von Konsumenten : Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden
Bruhn, Manfred
;
Schoenmüller, Verena
;
Schäfer, Daniela B.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
6
,
pp. 590-629
Persistent link: https://www.econbiz.de/10009619306
Saved in:
7
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and
brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
8
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 358-375)
.
2009
Persistent link: https://www.econbiz.de/10003915640
Saved in:
9
Heart versus mind : the functions of emotional and cognitive loyalty
Härtel, Charmine E. J.
;
Russel-Bennett, Rebekah
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003940451
Saved in:
10
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
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