Koinig, Isabell - 2016 - 1st ed. 2016
perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it …Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …
