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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887
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Corporate communication and corporate marketing
Balmer, John M. T. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671839
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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
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New perspectives on communication of change in corporate identity
Gupta, Seema - In: IIMB management review 28 (2016) 2, pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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Strategic internal communication of corporate heritage identity in a hypermodal context
Maier, Carmen Daniela; Andersen, Mona Agerholm - In: Corporate communications : an international journal 22 (2017) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10011599990
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Informality in strategic communication : making the case for a forgotten concept
Hoffjann, Olaf - In: Corporate communications : an international journal 29 (2024) 2, pp. 206-220
Persistent link: https://www.econbiz.de/10014494118
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Geheimhaltung in der Kommunikationsgesellschaft : ein Dilemma moderner Unternehmen
Baumann, Patrick - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003411518