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achieve the objectives intended. From an interdisciplinary perspective, the manuscript presents insights for marketing … (digital marketing and employer branding) and for socially responsible behavior by organizations (in a Portuguese context). …

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Communication and PR in crisis situations

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The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

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The netvertising image : netvertising image communication model (NICM) and construct definition

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Tourism broker's perspective on Turkey's image : marketing communications and subjective norms as mediators

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Categorizing humorous employer brand message in a small company's online job ads

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