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~subject:"Kommunikationsstrategie"
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Kommunikationsstrategie
Consumer behaviour
22
Konsumentenverhalten
21
Multinationales Unternehmen
16
Transnational corporation
16
Werbung
14
Electronic Commerce
13
International marketing
13
Marketing
13
Website
13
E-commerce
12
Internationales Marketing
12
Internet marketing
12
USA
12
United States
12
Advertising
11
Online-Marketing
11
Internet
10
Globalization
9
Globalisierung
8
Marketingmanagement
8
Advertising effects
6
Marketing management
6
Werbewirkung
6
Brand management
5
International market entry
5
Internationaler Markteintritt
5
Markenführung
5
National culture
5
Nationalkultur
5
Online retailing
5
Online-Handel
5
Theorie
5
Theory
5
Arab countries
4
Arabische Staaten
4
Culture
4
Electronic commerce
4
Emerging economies
4
Hispanics
4
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Book / Working Paper
7
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Bibliografie
1
CD-ROM, DVD
1
Lehrbuch
1
Textbook
1
Language
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English
7
Author
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Baack, Donald
7
Clow, Kenneth E.
7
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USB Cologne (EcoSocSci)
5
ECONIS (ZBW)
2
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1
Integrated advertising, promotion & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2007
-
3rd ed.
Persistent link: https://www.econbiz.de/10003078061
Saved in:
2
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
3
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2002
Persistent link: https://www.econbiz.de/10004765309
Saved in:
4
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10004781976
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5
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2012
-
5. ed., global ed.
Persistent link: https://www.econbiz.de/10009635262
Saved in:
6
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2007
-
3. ed
Persistent link: https://www.econbiz.de/10004891680
Saved in:
7
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2010
-
4. ed., Global ed.
Persistent link: https://www.econbiz.de/10004926596
Saved in:
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