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Eine informationsökonomische Perspektive des Kaufverhaltens

Adler, Jost - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 27 (1998) 7, pp. 341-347

Persistent link: https://www.econbiz.de/10001242518

Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”

Adler, Jost - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1929-1930

Persistent link: https://www.econbiz.de/10014305186

Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model

Simon, Lydia; Adler, Jost - In: Journal of Business Economics 92 (2021) 4, pp. 707-733

The Pareto/NBD model is one of the best-known models in customer base analysis. Extant literature has brought up three different Markov Chain Monte Carlo (MCMC) procedures for parameter estimation of this model. Nevertheless, three main research gaps remain. Firstly, the issue of hyper parameter...

Persistent link: https://www.econbiz.de/10014501795

Positionierung von Kaufprozessen im informationsökonomischen Dreieck : Operationalisierung und verhaltenswissenschaftliche Prüfung

Weiber, Rolf - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 47 (1995) 2, pp. 99-123

Persistent link: https://www.econbiz.de/10001174454

Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study

Kowalczuk, Pascal; Siepmann, Carolin; Adler, Jost - In: Journal of business research : JBR 124 (2021), pp. 357-373

Persistent link: https://www.econbiz.de/10012493887

Worth the effort? : comparison of different MCMC algorithms for estimating the Pareto/NBD model

Simon, Lydia; Adler, Jost - In: Journal of business economics : JBE 92 (2022) 4, pp. 707-733

Persistent link: https://www.econbiz.de/10013438856