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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan - 1997
Persistent link: https://www.econbiz.de/10000963456
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Creating value through company-consumer interaction
Wikström, Solveig - In: Marketing im gesellschaftlichen Dialog, (pp. 247-266). 1996
Persistent link: https://www.econbiz.de/10001293763
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Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios (ed.) - 2016
Persistent link: https://www.econbiz.de/10011687984
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Markterfolg radikaler Innovationen : Determinanten des Akzeptanzverhaltens
Regier, Stefanie (contributor) - 2007
Verknüpfung von Schematheorie und der Theorie des überlegten Handelns erweist sich in diesem Zusammenhang als gewinnbringendes …
Persistent link: https://www.econbiz.de/10013516718
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
a thorough explanation of the value that bundling has for improving a company`s profit and sales. …
Persistent link: https://www.econbiz.de/10000682179