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Konsumentenverhalten
Strategisches Management
43
Marketingmanagement
33
Marketing
30
Marktforschung
30
Marketing management
25
USA
24
Marketingforschung
22
Strategic management
22
Theorie
19
Theory
19
Brand management
18
Markenführung
18
United States
18
Markenartikel
16
Vereinigte Staaten
14
Management
13
Unternehmensplanung
13
Markenpolitik
12
Strategische Planung
12
Innovation
11
Werbung
11
Verbraucher
10
Wettbewerbsstrategie
10
Brand
8
Innovation management
8
Innovationsmanagement
8
Market research
8
Dynamic capabilities
7
Dynamische Kompetenzen
7
Organisatorischer Wandel
7
Organizational change
7
Absatzpolitik
6
Consumer behaviour
6
Corporate planning
6
Internationales Marketing
6
Produktgestaltung
6
Competitive strategy
5
Lehrbuch
5
Absatz
4
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Arbeitspapier
1
Graue Literatur
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English
6
Author
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Aaker, David A.
5
Day, George S.
3
Keller, Kevin Lane
2
Bruzzone, Donald E.
1
Montgomery, David B.
1
Published in...
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Evolving and emerging issues in marketing strategy
1
Journal of marketing
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
6
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1
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
2
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
3
Charting new directions for marketing
Day, George S.
;
Montgomery, David B.
-
2009
Persistent link: https://www.econbiz.de/10003837011
Saved in:
4
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
contributor
)
-
1978
-
3. ed
Persistent link: https://www.econbiz.de/10000049882
Saved in:
5
Consumerism: Search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000571312
Saved in:
6
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
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