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Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing : an Asia Pacific marketing perspective
Xia, Yang; Ahmed, Zafar U.; Sipkoff, Susan S.; Wei, Chua Su - In: International journal of internet marketing and … 4 (2007/08) 2/3, pp. 156-178
Persistent link: https://www.econbiz.de/10003651608
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Malaysian consumers' credit card usage behavior
Ahmed, Zafar U.; Ismail, Ishak; Sohail, M. Sadiq; … - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 528-544
Persistent link: https://www.econbiz.de/10008738301
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Predicting consumer behavior based on country of origin (COO) : a case study of Lebanese consumers
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; Farhat, … - In: EuroMed journal of business 5 (2010) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10003984618
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Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
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Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.; Wooldridge, Barbara R.; Ahmed, Zafar U.; … - In: The journal of product & brand management 19 (2010) 4, pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
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An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam; Ahmed, Zafar U. - In: Journal of management history : JMH 21 (2015) 2, pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
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Gender issues in consumer materialism : the case of Mexico
Felix, Reto; Ahmed, Zafar U.; Hinck, Wolfgang - In: Journal of transnational management : the official … 18 (2013) 2, pp. 82-100
Persistent link: https://www.econbiz.de/10009770192
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To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers
Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563
Persistent link: https://www.econbiz.de/10010231173
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Consumer behavior dynamics of Chinese minorities
Ahmed, Zafar U.; Al-Kwifi, Osama Sam; Buerhan Saiti; … - In: Journal of technology management in China 9 (2014) 1, pp. 6-23
Persistent link: https://www.econbiz.de/10010386403
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Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.; Ahmed, Zafar U.; Yammout, Dina - In: The journal of product & brand management 23 (2014) 4/5, pp. 322-332
Persistent link: https://www.econbiz.de/10010422962