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Konsumentenverhalten
Marketingmanagement
16,903
Marketing management
16,085
Marketing
3,471
Consumer behaviour
2,680
Theorie
2,508
Theory
2,505
Deutschland
1,916
Beziehungsmarketing
1,878
Relationship marketing
1,874
Germany
1,844
Automotive market
1,683
Kfz-Markt
1,683
USA
1,583
United States
1,550
Markenführung
1,368
Brand management
1,366
Online-Marketing
1,133
Strategisches Management
1,125
Internet marketing
1,095
Unternehmenserfolg
1,028
Firm performance
1,023
Strategic management
879
Innovation
867
Internationales Marketing
761
SME
761
KMU
760
Marktforschung
736
International marketing
731
Kfz-Industrie
663
Automotive industry
662
Social Web
661
Social web
661
Werbung
658
Markenimage
621
Market research
620
Brand image
617
Advertising
603
Marketingtheorie
552
Marketing theory
542
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Undetermined
871
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405
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Article
1,784
Book / Working Paper
894
Journal
6
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Article in journal
1,594
Aufsatz in Zeitschrift
1,594
Aufsatz im Buch
195
Book section
195
Hochschulschrift
168
Graue Literatur
159
Non-commercial literature
159
Thesis
130
Working Paper
109
Arbeitspapier
105
Collection of articles of several authors
81
Sammelwerk
81
Aufsatzsammlung
56
Bibliografie enthalten
48
Bibliography included
48
Konferenzschrift
35
Lehrbuch
30
Textbook
30
Case study
22
Fallstudie
22
Conference paper
17
Konferenzbeitrag
17
Conference proceedings
16
Reprint
13
Ratgeber
11
Collection of articles written by one author
10
Guidebook
10
Handbook
10
Handbuch
10
Sammlung
10
Glossar enthalten
8
Glossary included
8
Festschrift
4
Interview
3
Mehrbändiges Werk
3
Multi-volume publication
3
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2
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2
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1
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English
2,318
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346
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8
Polish
7
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3
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1
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1
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Bauer, Hans H.
11
Herrmann, Andreas
11
Huber, Frank
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Busse, Meghan R.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Pope, Devin G.
7
Rajagopal
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Smith, N. Craig
6
Sofka, Wolfgang
6
Sun, Qi
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Wu, Fang
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Keller, Kevin Lane
5
Knittel, Christopher R.
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
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American Marketing Association
26
National Bureau of Economic Research
5
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
Springer Fachmedien Wiesbaden
4
European Society for Opinion and Marketing Research
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Axel Springer AG
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Commerz Finanz GmbH <München>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
European University Institute / Department of Economics
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
INSEAD
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Közgazdaságtudományi Intézet
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NABU - Naturschutzbund Deutschland
1
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Published in...
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Journal of business research : JBR
69
Journal of retailing and consumer services
46
Journal of marketing communications
34
The journal of product & brand management
27
Journal of marketing
25
European journal of marketing : EJM
24
SpringerLink / Bücher
24
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing letters : a journal of research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
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Source
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ECONIS (ZBW)
2,680
EconStor
4
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1
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
2
Wertesystem-Segmentierung im Automobilbereich : Ergebnisse einer empirischen Studie
Gaus, Hansjörg
-
1996
Persistent link: https://www.econbiz.de/10000946208
Saved in:
3
Customer retention in the automotive industry : an economic analysis
Weißenberger, Barbara E.
- In:
Customer retention in the automotive industry : …
,
(pp. 317-348)
.
1997
Persistent link: https://www.econbiz.de/10001299159
Saved in:
4
Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Dahiya, Rekha
;
Gayatri
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
Saved in:
5
A study on consumer behaviour of passenger car segments through logistic regression modelling
Manon, Balakrishnan
- In:
Metamorphosis : a journal of management research
16
(
2017
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10011815893
Saved in:
6
Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums
Löffler, Michael
;
Decker, Reinhold
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
64
(
2012
)
7
,
pp. 722-746
Persistent link: https://www.econbiz.de/10009664709
Saved in:
7
Investigating the factors influencing consumers' purchase intention for electric cars : an emerging market perspective
Trivedi, Jay P.
;
Kishore, Kaushal
- In:
International journal of economics and business …
20
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012271191
Saved in:
8
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
9
Einflussfaktoren auf die Kaufentscheidung in der Automobilbranche unter der besonderen Berücksichtigung der Zielgruppe 50plus
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Schuchardt, Janine
-
2006
Persistent link: https://www.econbiz.de/10014006003
Saved in:
10
Marketing durch Kunden-Informationssysteme : am Beispiel des Gebrauchtwagenhandels
Brockhoff, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000083228
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