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Konsumentenverhalten
Theorie
627,080
Theory
612,177
USA
40,957
United States
39,883
Schätzung
29,068
Estimation
28,353
Welt
24,822
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24,213
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22,620
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22,427
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21,700
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21,239
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18,764
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18,563
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17,513
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17,309
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16,978
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16,873
Prognoseverfahren
13,804
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13,545
Wirtschaftswachstum
13,241
Zeitreihenanalyse
12,756
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12,722
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12,636
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12,384
Consumer behaviour
12,329
Game theory
12,000
Experiment
11,542
Börsenkurs
11,005
Share price
10,807
Asymmetrische Information
10,598
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10,316
Wettbewerb
10,295
Wohlfahrtsanalyse
10,181
Volatilität
10,057
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10,009
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9,938
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9,804
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6,371
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859
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726
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664
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Sammlung
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Lehrbuch
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54
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44
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31
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31
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24
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20
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Gierl, Heribert
38
Huber, Frank
32
Anderson, Simon P.
28
Bauer, Hans H.
27
Hruschka, Harald
25
Septianto, Felix
24
Kerschbamer, Rudolf
23
Pelsmacker, Patrick de
23
Mullainathan, Sendhil
21
Gröppel-Klein, Andrea
20
Peitz, Martin
20
Sheth, Jagdish N.
20
Blundell, Richard W.
19
Dens, Nathalie
19
Diehl, Sandra
19
Inderst, Roman
19
Janssen, Maarten C. W.
19
Matsushima, Noriaki
19
Postlewaite, Andrew
19
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Sutter, Matthias
18
Herweg, Fabian
17
Vermeulen, Frederic
17
Dellaert, Benedict G. C.
16
Karle, Heiko
16
Weinberg, Peter
16
Armstrong, Mark
15
Fishman, Arthur
15
Grunert, Klaus G.
15
Helm, Roland
15
Samuelson, Larry
15
Shy, Oz
15
Skiera, Bernd
15
Boztuğ, Yasemin
14
Eisend, Martin
14
Esch, Franz-Rudolf
14
Franses, Philip Hans
14
Herrmann, Andreas
14
Ikeda, Shinsuke
14
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National Bureau of Economic Research
99
Springer Fachmedien Wiesbaden
10
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Erasmus Research Institute of Management
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Instituto Valenciano de Investigaciones Económicas
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Helmut-Schmidt-Universität
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
Verlag Dr. Kovač
2
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Journal of business research : JBR
195
International journal of advertising : the review of marketing communications
141
Journal of marketing communications
134
Journal of retailing and consumer services
114
NBER working paper series
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Working paper / National Bureau of Economic Research, Inc.
90
International journal of advertising : the quarterly review of marketing communications
89
NBER Working Paper
84
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Psychology & marketing
76
Discussion paper / Centre for Economic Policy Research
72
Journal of promotion management : innovations in planning and applied research
69
Journal of promotion management : JPM
64
Economics letters
63
Journal of marketing research : JMR
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing letters : a journal of research in marketing
61
International journal of industrial organization
59
Journal of advertising research
59
Europäische Hochschulschriften / 5
56
International journal of internet marketing and advertising : IJIMA
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
55
Gabler Edition Wissenschaft
54
Journal of economic behavior & organization : JEBO
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
European journal of marketing : EJM
46
SpringerLink / Bücher
46
Journal of advertising : official publication of the American Academy of Advertising
45
CESifo working papers
44
The journal of product & brand management
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
The American economic review
41
Marketing : ZFP ; journal of research and management
39
Marketing intelligence & planning
39
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
37
Discussion papers / CEPR
36
Discussion paper / Tinbergen Institute
35
Working paper
35
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Source
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ECONIS (ZBW)
12,329
EconStor
156
OLC EcoSci
3
USB Cologne (EcoSocSci)
1
Showing
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1
Advertising, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
2
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
3
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
4
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
5
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
6
Towards measurability of cybernetic effects in consumer behaviour
Hillbrand, Christian
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 23-34)
.
2006
Persistent link: https://www.econbiz.de/10003280081
Saved in:
7
Wirkung von Multimedialität bei Markenauftritten im Internet : theoretische Grundlagen und empirische Erkenntnisse
Esch, Franz-Rudolf
;
Hardiman, Marco
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10003285249
Saved in:
8
Wirkung interaktiver Markenauftritte im Internet : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Kiss, Greg
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10003318527
Saved in:
9
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
10
Kundenakzeptanz des Direktmarketing
Lis, Beata Krystyna
-
2009
Persistent link: https://www.econbiz.de/10003884159
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