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Mobile youth in China : a cultural perspective and marketing implications

Gong, Wen; Li, Zhang G. - In: International journal of electronic business 6 (2008) 3, pp. 261-281

Persistent link: https://www.econbiz.de/10003771641

How global are global brands? : an empirical brand awareness and image analysis

Cleff, Thomas; Martinez, César Javier Sepúlveda; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 63-84

Persistent link: https://www.econbiz.de/10009549045

Factors Affecting Customer's Preferences to Buy Cellular Phone for Local Versus International Brands : (A Case Study in Pakistan)

Arif, Hajra - 2017

Purpose - This study was aimed to find out factors affecting customer's preferences to buy cellular phone for local versus international brands. The increasing use of mobile phones and existence of several cell phone brands with number of features enhances the researcher to study the factors...

Persistent link: https://www.econbiz.de/10012963495

Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image

Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946

Persistent link: https://www.econbiz.de/10011796566

Consumers' advertising media use : a cross-cultural study

Tesfom, Goitom; Lutz, Clemens - In: Services marketing quarterly 43 (2022) 1, pp. 32-47

Persistent link: https://www.econbiz.de/10012801854

Assessment of mobile phone usage and self-perceived effects among students of a dental college in Chennai

Barma, Manali Deb; D., Srisakthi; Indiran, Meignana … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 1786-1794

Persistent link: https://www.econbiz.de/10012548292

Purchasing intention : a research on mobile phone usage by young adults

Surucu, Lutfi; Yesilada, Figen; Maslakci, Ahmet - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 353-360

Persistent link: https://www.econbiz.de/10012670690

Getting smart about phones : new price indexes and the allocation of spending between devices and services plans in Personal Consumption Expenditures

Aizcorbe, Ana M.; Byrne, David; Sichel, Daniel E. - In: Measuring economic growth and productivity : …, (pp. 387-411). 2020

Persistent link: https://www.econbiz.de/10012813789

Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?

Alshurideh, D. Muhammad - In: International journal of electronic customer … 12 (2019) 1, pp. 40-57

Persistent link: https://www.econbiz.de/10012253349

Four essays on mobile push notificaitons

Lachner, Michael - 2020

Persistent link: https://www.econbiz.de/10012301739

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