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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.; Joseph, Mathew; Megehee, Carol M. - In: Health marketing quarterly 31 (2014) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
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Urban senior citizens' versus rural consumers' views of DTC advertising : a preliminary investigation
Spake, Deborah F.; Joseph, Mathew; Finney, R. Zachary - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 1, pp. 21-28
Persistent link: https://www.econbiz.de/10003843601
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Experience, comfort, and privacy concerns : antecedents of online spending
Spake, Deborah F.; Finney, R. Zachary; Joseph, Mathew - In: Journal of research in interactive marketing : … 5 (2011) 1, pp. 5-28
Persistent link: https://www.econbiz.de/10009129946
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Consumer based brand equity in the 21st century : an examination of the role of social media marketing
Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10011615374
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An integrated framework examining sustainable green behavior among young consumers
Siti Aqilah Jahari; Hass, Ashley; Idris, Izian; Joseph, … - In: Journal of consumer marketing 39 (2022) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10013398161