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Konsumentenverhalten
Marktforschung
17
Theorie
14
Theory
14
Internationales Marketing
12
Market research
12
Scheduling problem
12
Scheduling-Verfahren
12
USA
12
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9
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8
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6
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Hong Kong
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Finanzmathematik
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Marketingmanagement
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Marketingtheorie
4
Mathematical finance
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Online-Befragung
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English
9
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Albaum, Gerald S.
7
Poon, Patrick
4
Albaum, Gerald
2
Evangelista, Felicitas
2
Roster, Catherine A.
2
Smith, Scott M.
2
Beltramini, Richard F.
1
Golden, Linda L.
1
Han, Vallen
1
Peterson, Robert A.
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Thirkell, Peter
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Wiley, James
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Wiley, James B.
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Yin, Cheng-Yue
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The journal of consumer marketing
2
Fundamentals of marketing research ; Vol. 4
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Qualitative market research : an international journal
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ECONIS (ZBW)
9
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1
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
2
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
3
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick
;
Evangelista, Felicitas
;
Albaum, Gerald
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10003942084
Saved in:
5
Consumer perceptions of extended warranties and service providers
Albaum, Gerald S.
;
Wiley, James
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 516-523
Persistent link: https://www.econbiz.de/10008772885
Saved in:
6
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
7
Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen
;
Albaum, Gerald
;
Wiley, James B.
;
Thirkell, …
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
Saved in:
8
Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas
;
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
Saved in:
9
Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
Saved in:
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