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Konsumentenverhalten
Marktforschung
23
Consumer behaviour
18
USA
18
Marketing
15
United States
14
Internationales Marketing
12
Market research
12
Marketing management
11
Marketingmanagement
11
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9
International marketing
9
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9
Strategisches Management
9
Vereinigte Staaten
9
Beziehungsmarketing
8
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8
Relationship marketing
8
Unternehmensethik
8
Befragung
7
Hong Kong
7
Interview
7
Theorie
7
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7
Verbraucher
6
Absatz
5
Data collection
5
Direct selling
5
Einzelhandel
5
Hongkong
5
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4
Confidence
4
Datenerhebung
4
Digitalisierung
4
Digitization
4
Direct marketing
4
Direktmarketing
4
EU countries
4
EU-Staaten
4
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4
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Bibliografie
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English
17
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Peterson, Robert A.
8
Albaum, Gerald S.
7
Poon, Patrick
4
Albaum, Gerald
3
Evangelista, Felicitas
2
Hoyer, Wayne D.
2
Roster, Catherine A.
2
Smith, Scott M.
2
Wilson, William Raft
2
Baker, Kenneth G.
1
Beltramini, Richard F.
1
Golden, Linda L.
1
Han, Vallen
1
Hozier, George C.
1
Kim, Yeolib
1
Lemieux, James
1
Peterson, Robert Allen
1
Rogers, Robert D.
1
Thirkell, Peter
1
Umesh, U. N.
1
Villarreal, Ricardo
1
Wiley, James
1
Wiley, James B.
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Yin, Cheng-Yue
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Journal of marketing theory and practice
2
The journal of consumer marketing
2
Fundamentals of marketing research ; Vol. 4
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of the Academy of Marketing Science
1
Qualitative market research : an international journal
1
The role of affect in consumer behavior : emerging theories and applications
1
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ECONIS (ZBW)
17
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1
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
Saved in:
2
Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen
;
Albaum, Gerald
;
Wiley, James B.
;
Thirkell, …
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
Saved in:
3
Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick
;
Evangelista, Felicitas
;
Albaum, Gerald
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10003942084
Saved in:
4
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
5
Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas
;
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
Saved in:
6
Consumer perceptions of extended warranties and service providers
Albaum, Gerald S.
;
Wiley, James
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 516-523
Persistent link: https://www.econbiz.de/10008772885
Saved in:
7
Smoking behavior, information sources, and consumption values of teenagers: implications for public policy and other intervention failures
Albaum, Gerald
;
Baker, Kenneth G.
;
Hozier, George C.
; …
- In:
Journal of consumer affairs : official publication of …
36
(
2002
)
1
,
pp. 50-76
Persistent link: https://www.econbiz.de/10001683501
Saved in:
8
Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
Saved in:
9
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
10
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
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