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Konsumentenverhalten
Consumer behaviour
7
India
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Relationship marketing
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Indien
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Customer satisfaction
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Dienstleistungsqualität
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Dienstleistungssektor
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Shainesh, G.
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Janda-Eble, Sergej
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ECONIS (ZBW)
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Emergence of online shopping in India : shopping orientation segments
Gehrt, Kenneth C.
;
Rajan, Mahesh Natarajan
;
Shainesh, G.
; …
- In:
International journal of retail & distribution management
40
(
2012
)
10
,
pp. 742-758
Persistent link: https://www.econbiz.de/10009663525
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2
An approach to prioritize customer-based, cost-effective service enhancements
Srinivasan, V.
;
Shainesh, G.
;
Sharma, Anand K.
- In:
The service industries journal
35
(
2015
)
13/14
,
pp. 747-762
Persistent link: https://www.econbiz.de/10011439912
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3
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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4
Navigating from programme loyalty to company loyalty
Gupta, Seema
;
Gupta, Tanvi
;
Shainesh, G.
- In:
IIMB management review
30
(
2018
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10012028971
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5
Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services
Krishnamurthy, Anup
;
Shainesh, G.
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 662-675
Persistent link: https://www.econbiz.de/10011801652
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6
Conceptualizing customer experience in multi-actor platforms
Mahadevan, Dhrithi
;
Shainesh, G.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10014584112
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